BRAND IDENTITY
Your brand is more than a logo
We're a brand identity design team creating full visual identities for beauty, wellness, fashion, and lifestyle brands. Logos, typography, colour palettes, tone of voice, and everything in between. All built in-house, with your brand's long-term vision at the centre.
A complete brand identity, built from the ground up
Every brand identity is custom. Here's what strategy and consulting typically covers:
Logo Design
A primary logo and supporting logo variations, built to work across every platform, every format, and every size. Timeless, intentional, and entirely yours.
Typography
Font selection and pairing that reflects your brand's personality, from display headings to body copy. We provide clear usage guidelines so your team can apply them consistently.
Colour Palette
A considered colour system with primary and secondary palettes, hex and RGB values, and guidance on how to use them. Cohesive across digital and print.
Tone of Voice
The words behind the brand. We define how your brand sounds. Its personality, its language, and the principles that guide every piece of copy you put out.
Brand Identity Package
Everything delivered together in a comprehensive brand document, a single reference point for your team, your designers, and any future partners.
Clients
With expertise across multiple industries, take a peek at some of the incredible brands we work with
Considered design, from concept to delivery
Every engagement is tailored to your brand. Here’s what’s typically covered:
01 — Discovery
We start with a deep-dive into your brand: your vision, your audience, your competitors, and where you want to go.
02 —Creative Direction
We develop a clear creative direction for your brand identity and present it for your review before any design work begins. You stay in the loop at every stage.
03 — Design
Our in-house design team builds out your full identity. Includes logo, typography, colour palette, and all supporting assets, with your feedback shaping every iteration.
04 —Deliver
Everything is packaged into an organized, comprehensive brand identity document ready to hand off to any designer, developer, or marketing partner.
We're selective. That's the point
Brand identity work requires real alignment between how you see your brand and how we can bring it to life. Here's who we work with.
| This is for you if… | This isn’t for you if… |
|---|---|
| You're launching a new brand and want to do it properly from the start | You need a logo designed overnight with no strategic input |
| You have an existing brand that no longer reflects where the business is going | You don't have a clear sense of your brand's direction or audience yet |
| You're a beauty, wellness, fashion, or lifestyle brand who cares deeply about visual consistency | You're looking for the lowest cost option in the market |
| You want an identity built with a social-first lens, designed to perform on Instagram, TikTok, and beyond |
The results
10+ years
Social media experience
30+
Brand identity systems developed
600+
Campaigns supported
Most clients bundle this with...
Brand identity is the foundation. Most clients pair it with one or more of the following to bring it to life across their channels.
Social Media Management
Once your identity is set, we run your channels end-to-end, so your brand shows up consistently and intentionally everywhere it matters.
Graphic Design
Turn your new brand identity into a library of ready-to-use social media templates so your team can create on-brand content independently.
Content Creation
Bring your brand identity to life through photo and video, shot with your new visual language front and centre.
Brand Identity FAQs
Brand identity is the complete visual and verbal expression of your brand. It includes your logo, typography, colour palette, and tone of voice. A strong brand identity ensures consistency across every touchpoint and helps your brand stand out, build recognition, and connect with the right audience.
A full brand identity package typically includes logo design (with variations), font selection, colour palette, tone of voice guidelines, and a comprehensive brand document. This gives your team everything needed to apply your brand consistently across social media, your website, and beyond.
Yes. Your brand identity is the foundation for everything that follows. Without it, your social media presence can feel inconsistent and unclear. A defined identity ensures your content, messaging, and visuals all work together cohesively.
Timelines vary depending on scope and feedback rounds, but most brand identity projects take several weeks from discovery to final delivery. This allows time for thoughtful strategy, creative direction, design development, and refinement.