It’s a $250-billion per year industry, but how much do digital influencers actually make?
Behind the Scenes of the $250-Billion Digital Influencer Industry: A Look at the Creator Economy
As a digital content creator and founder of creative agency, Mood for Thought, I’ve seen firsthand the highs and lows of the influencer industry. In my latest feature for The Globe and Mail, I share insights into the complex world of digital influencers—how we balance multiple jobs, juggle expenses, and navigate an ever-evolving landscape to turn passion into profit. While the creator economy is worth over $250 billion annually, it’s not without its challenges. From dealing with fluctuating income based on algorithms to understanding the true value of our work, the industry is much more than meets the eye.
Check out the full article to learn more about what it really takes to thrive in this dynamic space and how agencies like Mood for Thought work alongside creators to navigate the complexities.
